1. Video Marketing
At least 72% of consumers concur that since people are visual creatures, they will always prefer a quality video to text. Although they are still accompanied by words or do not adequately depict and describe the goods, images are also a fantastic place to start.
Video marketing encompasses a wide range of activities, including live video streaming, interactive videos, shoppable video posts and tales on social media, and TikTok shorts. You have countless opportunities. Just be sure that your films are compelling within the first three seconds and do not exceed a minute in length (in the case of social media – lives can be much longer).
2. Increased conversion rates
Retailers should adopt a more innovative strategy for conversion rate optimization because consumer behaviour is what drives the latest trends in eCommerce (CRO). It involves continuously experimenting with different aspects of your shop in order to raise the proportion of customers who successfully carry out the intended activity.
The average conversion rate for online stores is currently 2.86%. However, you may increase this percentage by enhancing the CTAs, streamlining the checkout process, offering free shipping and discounts, increasing the number of customer reviews, offering a variety of safe payment choices, etc.
The ideal example is Amazon. Just take a look at the outcomes of their personalization-related CRO efforts: users who click on recommendations convert 5.5 times better than users who don’t.
3. Livestream and Conversational Shopping
Livestreaming is back in style, and businesses may now sell online, start specials, or provide immediate discounts. It’s good to see a human behind the sales in the digital world, where there are mainly chatbots and checkouts with the option “do not contact me back.”
One of the newest eCommerce trends in China is live eCommerce, which is predicted to generate $423 billion in sales by 2022. One business that took advantage of the rise of popularity was Alibaba, whose live presale for Single’s Day produced $7,5 billion in just 30 minutes.
4. Headless Commerce
The design of your eCommerce platform—where the back end and front end are separate and connect via APIs—is what headless commerce is all about. It makes the system quicker and more adaptable, enabling you to quickly add new storefronts, scale up or down, or do A/B tests. Additionally, there are very few downtimes when developing on such headless eCommerce platforms.
For instance, Adobe Commerce Development expands the possibilities for headless commerce. You can create, maintain, and modify your online store more quickly to respond to trends and developments outside of your control because of the flexible back-end (and help from the dedicated team, if you decide to work with Elogic).
5. Vocal Search
The search function has changed irrevocably since the introduction of Google Assistant and Alexa, which has led to new eCommerce purchasing behaviours. Currently, 41% of adults use voice search at least once every day. This development has numerous advantages for people of all ages, including:
Young individuals and members of Generation Z can satisfy their desire for rapid answers to their queries.
Older people who may have visual or motor impairments utilise voice search as a simpler substitute for standard search.
For users who have a disability of some kind, voice search enhances web operability. Visit a linked article for more information on what web accessibility is.
It comes with some new SEO requirements: you must use long-tail keywords (more than three words), insert potential inquiries for voice assistants into pages, and write descriptions that are much shorter and simpler because they will be heard rather than read.
To sum up
Take a deep breath and count to three if you’ve made it this far and your mind is spinning from the amount of information on the top ecommerce trends for 2022.
Think about your company: don’t invest in trends out of rivalry with others, but rather because they fit with your priorities. Voice commerce might not be the best option if you work in B2B, even though omnichannel retail may be a great way for all retailers to extend your sales channels.
Find out more about your intended audience. For example, some of them use voice assistants while others detest them, some would rather skim text than watch a 15-minute YouTube movie, and some would rather disable all cookies than receive personalised recommendations.
Consider your resources: Despite the temptation, there is no point in adding NFTs if your company is not already digitally developed.
You’ll find the ideal trend by finding the answers to these questions. And don’t worry, we’ll be ready for whichever decision you choose.