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Why Is Having An On-Demand Grocery Delivery App Like Grofers Is Beneficial For Your Business?

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Jan 17, 2022
Why Is Having An On-Demand Grocery Delivery App Like Grofers Is Beneficial For Your Business?

Grofers (formerly Blinkit) recently fulfilled about 125,000 orders in India. By operating in more than 30 cities!

For food shopping, most households have moved to online grocery delivery. All of this is attributable to the pandemic’s aftereffects.

Furthermore, market experts predict that the tendency will continue in the future.

It has, in a nutshell, changed the world economy. On the other hand, it has made retail store survival more difficult.

Sometimes it is better to be on the opposite side of the coin. However, this necessitates many tangible reasons: why a grocery delivery business software is advantageous to your business.

So, let us explore them in this blog and assist you in taking the first steps toward your on-demand grocery delivery app development.

Facts About The Grocery Delivery Market

From February to Sunday, March 15, 2020, daily downloads for Instacart, Walmart Grocery, and Shipt increased by 200% percent, 160 percent, and 124 percent, respectively.

The worldwide food and grocery sector was worth $8,045 billion in 2017 and is expected to rise at a 6.8 percent CAGR over the next five years to be worth $11,204.5 billion by the end of 2022.

By 2022, over 10% of all supermarket sales will likely be made online.

During March, 37% of US residents reported they were doing more grocery shopping online.

In the previous year, 62.6 percent of consumers stated they purchased groceries online from Amazon, compared to 52.3% for Walmart, 22.9% for Target, 15.2 percent for Costco Wholesale, 13.9 percent for The Kroger Co. (various store banners), and 13.2 percent for Whole Foods Market.

According to Google/Bain, 26 percent of shoppers questioned, or 6 percent of all consumers, had placed more than once online grocery orders in a month.

Why Is Having An On-Demand Grocery Delivery App Like Grofers Is Beneficial For Your Business?

What Are The Different Business Models for an On-Demand Grocery Delivery App

The business concept for an On-Demand Grocery Delivery App Development comprises 3 models for making money by selling goods and services:

  • Commission model
  • Subscription model
  • Service Charges

Here are all the details for each:

Commission Model: This model for on-demand app development entails the adoption of various commission costs on various goods, which is further dependent on whether products are trending or in demand, and so on.

Subscription Model: As the name implies, this is a subscription-based business model that contains a variety of offers depending on the subscription plan purchased.

Service Charges: This income strategy entails profiting from online stores by working independently; a subscription plan might be beneficial if employed alone.

Benefits Of Grocery Delivery App

More Value to Customers

A grocery delivery app significantly influences your consumer base.

Customers today are four out of five likely to connect with business apps. Customers also expect brands to be accessible over the internet.

As a result, a grocery delivery app becomes critical for business growth. In addition to growing consumers, the app establishes long-term relationships with brands.

At the same time, loyalty programs and discount coupons reward loyal clients. A supermarket delivery app improves access to the goods and services available.

Customers value convenience, and an app allows them to reach your store quickly. Almost half of those who use mobile apps do so to shop.

On the other hand, an easy interface adds tremendous value to your app and, as a result, gives value to your clients.

Build a Stronger Brand

Customers never turn off their phones, even for a day. As a result, it becomes a route for establishing a stronger brand.

We don’t mean a Walmart superstore when we say brand; we mean a virtual brand like AmazonFresh.

Customers will return to their allegiance if your grocery delivery app provides greater value to them.

Branded apps flourish in the sector, combining classic marketing approaches such as television and whitepapers.

Furthermore, The more branding features (logos, colors, combinations, and other aspects) you incorporate in your grocery app, the better your brand image.

Connect With Your Customers

People are irritated by lineups, as any store owner knows. However, if you want to please clients consistently, a shopping app can help.

Customers can order groceries from their smartphones at their leisure, comfort, and ease. No more shopping during rush hour!

Furthermore, mobile applications are significantly more dependable and tailored than websites or other channels.  Enter your contact information, place an order, and track sales.

Furthermore, supermarket delivery applications enable personnel to communicate with customers and fulfill orders more quickly, resulting in higher customer satisfaction.

Integrating an app with an intelligent chatbot can improve our customer service and sales navigation efficiency.

Personalised Marketing Channel

When a company goes digital, especially with a mobile app, your marketing team gains access to a wealth of information about its customers.

That can help your team in the creation of marketing plans. Furthermore, such data can be relied on by your marketing.

In addition to delivering successful marketing campaigns, your grocery delivery app allows you to do so more effectively than other channels.

Push notifications increase conversion (by 110%), customer retention (by 70%), and purchase motivation (by 30%).

According to studies, push notifications increase opt-in rates by 70%, while email marketing increases opt-in rates by only 5%.

According to Opera, in-app ads have a 1.53% click-through rate on average compared to 1.12% for mobile Web ads.

In-app offers are the best way to engage existing and new customers.

Better Customer Service

Customers who had a great experience are 3.5 times more likely to buy again. And they’re 5x more likely to tell their friends about the company.

On the other hand, a grocery delivery app provides greater customer service. Customers have the option of serving themselves at their leisure.

Simultaneously, an on-demand mobile app development business incorporates machine learning, allowing apps to filter or recommend items quickly.

Apps also provide real-time feedback, which aids in the removal of glitches and the improvement of CX. Additionally, they lower customer service costs. As a result, a supermarket delivery app boosts sales.

Customer Insights

Integration of analytic tools with your grocery delivery business software transforms it into a data-driven powerhouse.

They’ve devised a successful marketing approach. If your app provides value to your customers, they will willingly provide their information.

Daily, weekly, and monthly users; retention rates; user demographics (age, gender, device, and so on); and downloads and uninstalls are frequently the data that count.

In addition, you may conduct in-app surveys to incentivize and reward users.

Once you’ve gathered all of the data and information, you’ll be able to develop plans centered on actual customers, resulting in a prospective lead in your grocery store.

Gives You A Competitive Edge

A retail grocery business that can stay up with the market in this difficult economy is a rare sight.

On the other hand, a grocery delivery app can assist you in dealing with an ever-changing market.

Customers have turned to mobiles for fast communication, according to research on the role of mobile in enterprises.

Smartphones are used by almost 80% of the world’s population, who spend an average of 3.3 hours per day on them.

As a result, the importance of mobile phones in the workplace cannot be ignored. You’re ahead of the game with your grocery delivery app.

You provide an edge in your niche by providing doorstep delivery, fast services, 24/7 orders, and more.

Unique Stake In The Market

The Oreo chocolate cookies are sold for three dollars and nineteen cents in two stores on opposite sides of the street.

What is the distinction? Customer service is important. It can, however, be improved.

However, if you want to keep ahead of the competition, you should provide your consumers with unique offerings.

Here comes a grocery delivery app! Small firms may find it challenging to market their brands.

A mobile app with unique features, on the other hand, can fulfill your desires. Push alerts, click-to-call, analytics, and other features keep users interested in the app.

Customers frequently abandon and even remove apps after making a purchase. On the other hand, push alerts keep customers coming back to the app to make purchases.

Leads are converted to sales more quickly when you click to call. On the other hand, it aids in understanding client behavior and the correction of marketing flaws.

 

What Are The Features Required for an On-Demand Grocery Delivery App

Grocery Delivery App Features – User Panel

Grocery Delivery App Features – User Panel

User profile and registration:

This feature allows users to log in and sign up using different methods of communication, such as email, social network accounts, or phone numbers.

Customer Feedback & Reviews:

Relevant customer feedback and reviews on various products provide others peace of mind while buying, especially when making their first purchase.

Search Option:

This feature of the grocery delivery app allows consumers to search for specific products more easily and help them find out what they are looking for and can place an order more quickly.

Delivery Tracking:

The grocery app’s delivery tracking feature allows users to track delivery details such as arrival in real-time.

Order Management:

This feature of the grocery delivery app allows users to manage (place or cancel) their orders and replace them at any time without having to go through the entire product list again.

Multiple Payment Options:

On-demand grocery delivery app offers a variety of payment options, including COD, debit or credit card, and more.

People can shop without having to dig through their wallets for cash every time they shop, especially for prepaid orders, and they can pay digitally before or after receiving their goods.

Schedule Delivery:

The supermarket delivery app’s schedule delivery feature allows customers to schedule the arrival of their orders according to their schedule.

Grocery Delivery App Features – Admin Panel

Grocery Delivery App Features – Admin Panel

Dashboard:

This is a one-stop-shop for tracking and controlling all of the orders submitted by customers. That also includes tasks that aid in the maintenance of a dependable grocery delivery app.

Order Allocation:

This component of the grocery delivery app entails allocating fresh grocery orders to various grocery stores while also ensuring that the order execution goes well.

Manage Payments:

This feature of the supermarket delivery app enables the acceptance and management of all payment modes, which is very useful for a growing grocery business.

Assign Managers:

This grocery delivery app feature provides smooth operation and execution of orders, allowing users to trust the app. It also involves shop managers who are in charge of this.

Inventory Management:

This supermarket app feature helps administrators easily manage the complete inventory by properly receiving and managing customer orders.

Manage Customers:

This function allows grocery app owners to manage their users via an app, including observing and cooperating.

Grocery Delivery App Features – Delivery Panel

Grocery Delivery App Features – Delivery Panel

Geo-Whereabouts Services:

This feature of the Grocery Delivery App assists the delivery boy in tracking the customer’s location by integrating Google Maps with GPS.

Accept or Reject Delivery Request:

This is the process of accepting or rejecting an order request based on the customer’s location or when it has to be delivered.

Delivery Request Notification:

The store manager gets notified by using this feature anytime an order is made or asked to be delivered, including the order number.

In-app Calling/In-app Chat:

The in-app Chat or call allows drivers to communicate or discuss issues with the usage of an app, such as changing the route or delivery time of an order, and so on.

Obtain Delivery Confirmation:

This entails informing the driver of the order’s delivery status to obtain the customer’s delivery confirmation and grocery stores.

Final Verdict

Now to a final verdict is that here we have mentioned some of the advantages of a grocery delivery app.

So, what are your plans? Is it worth it to get a grocery delivery app like grofers?

With more and more customers wanting to get on board and order groceries online, now is the best time to enter the market.

Who knows, maybe your company will become the next Instacart or Blinkit.

An experienced app development company can help you construct an awesome on-demand grocery delivery app that meets your budget if you’re seeking a ready-made app solution.

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